Last year I had the chance to work with Coca-Cola for Coke Studio Africa Season 3, a couple of memories have been popping up on my Facebook Timeline and I recently found the first draft of the article that I submitted for me to get the opportunity.
I already told my experience in this post if you have not already read it but this post below is where the journey began. I will not lie the interview was tough my article was criticized so much I was almost in tears, but this is my work and I am proud of it.
Let me know what you think in the comment section, follow me on Instagram @Pisces_TwentyTwo more exciting days are coming you do not want to miss out…
THE FUTURE OF AFRICAN MUSIC
By Grace Ndiege
If I could predict the future of African music we would not need to live through every beat and every hit that comes out of Africa! We have grown in leaps and bounds since embracing our own. From making music about lives we knew nothing about to seeking inspiration within Africa and telling our own stories. To think that Femi Kuti and Brenda Fasiie in this day would probably not recognize what they started or that Franco would have his new music played anywhere in Africa within seconds of its release. And that they would all not be in cassette form!
Flashback seven years ago, I could barely name half the African artists that I love now. The beat that takes over my body and I so proudly dance to, the lyrics that I sing even when I probably get most of them wrong and the struggles I relate to are the same in this African music. Now I want to live large the Nigerians and dress like South Africans, I want to fall in love like a Tanzanian and dance like Ghanaians. African music has opened my mind to a world that is beyond my own borders
African music is growing; it is growing so fast it is obliterating borders drawn by colonial masters. Producers are no longer local they have gone continental. Growth is evident in all genres, there is new talent cropping up every day. Artists are not afraid to dive into the deep end of genres previously popular with the West. African parents are the now biggest cheerleaders sitting front row when their children choose to pursue a career in music. Music is no longer a part time gig or a waste of resources, it is the real deal.
African music is dynamic and it is quickly spilling over into fashion. The fusion of African music with fashion has seen artists singularly export African trends across the world. You cannot separate Mafikizolo from their loud flamboyant edgy style or Sauti Sol from their versatile chic look. It is difficult to picture Burna Boy without thinking of the retro throwbackish vibe he exudes. Every artist is curving their niche in music as they are in fashion. African fashion might just be riding on the back of African music when it peaks.
Opulence and decadence of lifestyle can all be seen through our music. Love and struggle equally shows. Politics and social consciousness is all dependent on artists to keep it sane and alive. When I look at the future of African music I see beyond just the music. I see artists as brands through which the world gets to know a positive side of Africa. I see a people that are able to support their own by buying African music. I see copyright laws that govern the distribution of music and artists that receive royalties for their works as used in African films and advertisements. I see a societal change engineered by African music. I see culture when I see African music. I see Africa!
Happy 1st of July!